SANTA ROSA WILL HOST FINAL STAGE IN 2013 Amgen tour of california  

For the First Time Ever, Race will Travel from South to North, Starting in Escondido

Amgen Tour of California

     Santa Rosa will be the finish line for the 2013 Amgen Tour of California as America’s largest and most prestigious professional cycling race heads south to north for the first time.

     Twelve cities have been named official Host City partners for 2013 by AEG, presenter of the race, which will travel approximately 750 miles from May 12-19, 2013. Santa Rosa, which hosted the overall start in 2012 and has been a stage start or finish in six of the Tour’s seven previous years, will replace Los Angeles, which was the site of last year’s overall finish.

     Santa Rosa Mayor Ernesto Olivares said he expects that hosting the overall finish in 2013 will match the “highest honor” of his city’s selection as host of the overall start in 2012.

     “This race provides a tremendous long-term return on investment and continues to be a powerful force on our community identity,” Olivares said. “Once again we welcome home this world-class race, and welcome the opportunity to showcase the premier cycling destination that Santa Rosa and the County of Sonoma have become to so many.”

     Traditionally an event that has started in Northern California and ended in the southland, the race reverses course this year.

     “Taking the Amgen Tour of California from south to north is something we always knew we wanted to do, and we are thrilled with the way things have come together for 2013,” said Kristin Bachochin, executive director of the Amgen Tour of California and senior vice president of AEG Sports. “We think this will bring a whole new element to the competition for the elite cyclists who participate, not to mention some striking California scenery for our worldwide audience. California provides a variety of beautiful yet challenging terrain, helping us achieve our goal of creating a challenging route year after year while showcasing the very best this state has to offer.” 

     Stage 1, will begin and finish in Escondido, a city located in northern San Diego County that previously hosted 2009’s spectacular overall finish. Stage 2 will take riders through the hot desert terrain from Murrieta to Greater Palm Springs, two cities making their race debut. For Stage 3, the race will return to Palmdale for a stage start and then travel approximately 100 miles west to the city of Santa Clarita. That city, which hosted the race in 2007, 2008, 2009 and 2011, will also serve as the start of Stage 4. From there, the cyclists will ride north toward the Pacific Coast and picturesque Santa Barbara, which last hosted the race in 2008, for the Stage 4 finish.

     "I'm very excited to hear about the new south-north route for the 2013 Amgen Tour of California,” said Chris Horner, 2011 Amgen Tour of California champion. “After growing up in San Diego, I love seeing the race back on the roads I've ridden for the past 25 years. Being welcomed by thousands of fans in Escondido in 2009 was a highlight of my career, and I'm sure the crowds will be even more amazing for the 2013 edition. The Amgen Tour of California is one of my favorite races of the year, and I'm already looking forward to battling it out on the California roads again this May!”

     The race will remain in Santa Barbara for the start of Stage 5. Ocean views will provide the perfect backdrop for racers and spectators alike as the route heads north to Avila Beach for the Stage 5 finish. San Jose will play host to Stage 6 and the Individual Time Trial, marking the eighth consecutive year the race has visited the city. San Jose is the only city to participate in all eight editions of the race.

     Stage 7 will start in Livermore and head to Mt. Diablo for an intense mountaintop finish. The eighth and final stage of the 2013 Amgen Tour of California will start in San Francisco and finish in Santa Rosa.

     Santa Rosa hosts the race with the help of community sponsors. City Manager Kathy Millison noted that the event “is an economic engine for our city, creating jobs, generating revenue and promoting tourism.  Hosting this event is a large undertaking that would not be possible without the help and support of local business, community sponsors, and an army of volunteers who cover the city’s costs and ensure our success.  This is an event hosted by and for the whole community.”

     Local sponsors include the city’s Tourism Business Improvement Area, Levi Leipheimer’s King Ridge Gran Fondo, Sutter Medical Center, Whole Foods Market and others.

     “Local sponsorship is key as it brings world-class sporting events to the community, benefits Sonoma County's tourism economy and delivers value to participating organizations,” said Shaun Ralston, regional marketing manager for Sutter Health. “Today, Sutter Medical Center is committing to support the Tour again as a 2013 major stage sponsor.”

     Leslie Graves, marketing team leader for Whole Foods in Santa Rosa, said, “Whole Foods Market Santa Rosa and Coddingtown proudly offer our support of health and wellness in our community by again sponsoring Santa Rosa Stage of the Amgen Tour of California. This event exemplifies the healthy spirit of our community that we are fully committed to supporting. Both Whole Foods Market stores in Santa Rosa applaud the efforts of the City of Santa Rosa and all who have worked hard to make Santa Rosa 2013 a reality.”

     Santa Rosa has become a favorite stop for both fans and riders. Tejay van Garderen of the BMC Racing Team, who won the best young rider classification at this year’s Tour de France and placed fourth overall at the 2012 Amgen Tour of California said, “Santa Rosa had big crowds and a huge reception last year for the start, so it will be exciting to go back to the hometown of the BMC Racing Team. I also spent a little time last winter in Santa Barbara, so that should be a fun town to finish in as well. As an American cyclist, the Amgen Tour of California is always a priority for me and our team, and I am looking forward to racing in California again in 2013.”

     Amgen’s Bachochin said every host city “is unique in its own way and brings character to our race. We are looking forward to another exciting year and another intense competition.”  

     Amgen returns as the race title sponsor for the eighth consecutive year, continuing to leverage the event to raise awareness of the important resources available to people affected by cancer through its Breakaway from Cancer® initiative. (For more information, www.breakawayfromcancer.com)

     “The Amgen Tour of California has provided a platform for us to extend the reach of Breakaway from Cancer, a collaboration between Amgen and four nonprofit organizations dedicated to empowering patients through education, resources, and hope,” said Bob Azelby, vice president and general manager, Amgen Oncology. “Given Amgen’s mission to serve patients, we look forward to honoring cancer survivors and their loved ones in the host communities as the race travels throughout California.”

     Carrying an elite distinction, the Amgen Tour of California is listed on the international professional cycling calendar (2. HC, meaning “beyond category”), awarding important, world-ranking points to the top finishers.

     The Amgen Tour of California continues to draw global attention as one of the most anticipated cycling events of the year – one that attracts Olympic medalists, World Champions and the top Tour de France competitors.

     “As an American pro cyclist and recent California transplant, I am extremely excited to see where the 2013 Amgen Tour of California route will run,” said Peter Stetina of Team Garmin-Sharp-Barracuda. “Being on an American team, Garmin-Sharp-Barracuda, with American sponsors, the Amgen Tour of California is one of the most important races of the year for us.”

     The 12 Host City partners for the 2013 Amgen Tour of California include:

  • Stage 1: Sunday, May 12 – Escondido
  • Stage 2: Monday, May 13 – Murrieta to Greater Palm Springs
  • Stage 3: Tuesday, May 14 – Palmdale to Santa Clarita
  • Stage 4: Wednesday, May 15 – Santa Clarita to Santa Barbara
  • Stage 5: Thursday, May 16 – Santa Barbara to Avila Beach
  • Stage 6: Friday, May 17 – San Jose (Individual Time Trial)
  • Stage 7: Saturday, May 18 – Livermore to Mt. Diablo
  • Stage 8: Sunday, May 19 – San Francisco to Santa Rosa

     In celebration of the Host Cities announcement, the newly designed 2013 race Leader Jersey, produced by the new, official Amgen Tour of California jersey supplier Champion System, is now available for purchase online at www.AmgenTourofCaliforniaStore.com. Also on sale is a special, Limited Edition Jersey, perfect for the cycling fan on your holiday gift list.

     More details on the Champion System partnership will be released next month.

     For further information on the 2013 Amgen Tour of California, and to view the 2013 Amgen Tour of California map, visit www.AmgenTourofCalifornia.com.

About the Amgen Tour of California

The largest cycling event in America, the 2013 Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, that challenges the world’s top professional cycling teams to compete along a demanding course from May 12-19, 2013.

About Amgen

Amgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about our pioneering science and vital medicines, visit http://www.amgen.com. Follow us on www.twitter.com/amgen.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race, and the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring, and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.

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Media Contacts:


Michael Roth; 213-742-7155; mroth@aeg-la.com


Eileen Tanner; 213-438-8888; etanner@golinharris.com

Santa Rosa Local Organizing Committee

Raissa de la Rosa, co-chair: 707-543-3059, rdelarosa@srcity.org
David Guhin, co-chair: 707-543-4299, dguhin@srcity.org
Chris Coursey, PR coordinator: 707-843-0243, chriscoursey@sbcglobal.net