MAYi teacher and student


CHOICE Grant Program

Community Helping Our Indispensable Children Excel

To view the CHOICE Cycle VII Request for Qualifications please click here to download a printable copy.


CHOICE Grant Background:

In 2008, the MGPTF established a Strategic Work Plan for 2008 – 2011 to organize a coordinated, community-wide effort to address the gang violence in our community. This plan combines the latest research on successful approaches to healthy youth development with a strategy to provide more prevention and intervention services to gang-involved and disconnected youth. By committing to supporting Santa Rosa’s youth, the community is sending a clear message of support for youth to stay in school, reconnect with their families and communities, enjoy a supportive and healthy environment to learn and grow, and engage in pro-social behaviors. Ultimately the MGPTF envisions youth who maintain a sense of responsibility for their actions with accountability to themselves and others.

The Mayor's Gang Prevention Task Force  2012-2016 Strategic Work Plan can be viewed at www.gangprevention.srcity.org. The current strategic plan focuses on the following strategic goals:

Goal #1 “Awareness” – Create an education and awareness campaign regarding the risk factors affecting youth and the resources available to them.

Goal #2 “Prevention” – Increase the number of prevention programs with the priority target being high-risk neighborhoods.

Goal #3 “Intervention” – Increase intervention services and create positive opportunities for high-risk and gang-involved youth and their families.

Goal #4 “Enforcement” – Increase enforcement efforts of serious and violent crime and enhance the sense of safety reported by the public.

Goal #5  "Re-Entry" -- Ensure the successful re-entry of youth and adults re-entering our community after incarceration.


Goal #6  "Regionalization" -- Assist other communities in our region to work together to address the mobile nature of youth violence and gangs.


Goal #7 “Measurements/Metrics” – Create a delivery system and measures to track effort, effect, and results of ongoing programs. 

Annual Needs Assessment:

The CHOICE Santa Rosa’s CHOICE, Reclaiming Our Youth Gang Prevention and Intervention Grant Program service needs have been identified through the following steps:

  • Community Needs Assessments by way of focus groups with youth, parents, service providers, Burbank Housing property managers, schools, and the MGPTF Policy and Operational Teams conducted throughout the City for the MGPTF strategic planning process from October 2011 through March 2012.
  • Review of other data, such as crime and school reports/surveys related to the CHOICE target populations
  • California Healthy Kids Survey for grades 5, 7, 9 and 11 in all Santa Rosa schools
  • Review and analysis of data from program evaluations of CHOICE service providers

DotTo view the 2011-2012 Community Needs Summary, please click here.Dot


Santa Rosa’s CHOICE Cycle VII grant program seeks to provide funding to public and non-profit agencies to implement gang prevention, intervention, and suppression programs for youth exhibiting medium-high to high-risk behaviors and their families. Agencies must implement programming aimed at the identified Target Population and fall within the framework of the MGPTF Strategic Work Plan, Measure O ordinance requirements, and Eligible Service Areas. Descriptions of the Target Population and Eligible Service Areas can be found in Part III: Services Requested.  


Through the needs assessment process conducted during the fall 2011, the CITY identified the following Eligible Service Areas for the 2012 Cycle VI Request for Qualifications release: 

1.      Personal Transformation Through Intervention and Case Management

2.      Cognitive Behavior Change and Life Skills Education

3.      Street Outreach Worker Services: Gang Outreach, Intervention, Mediation

4.      Vocational/Job Training Services

5.      Parent Awareness, Education, and Training


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Measure O CHOICE Grant Cycle VII Funded Agencies
July 1, 2013 - June 30, 2014

Printable versions available in English and Spanish.





Boys & Girls Club of Central Sonoma County


The Club at Juvenile Hall

Boys and Girls CLub will provide daily recreational and pro-social activities at Juvenile Hall.


Boys & Girls Club of Central Sonoma County

Targeted Re-Entry

Targeted Re-Entry will provide intervention services to High-Risk, Impacted, and Intentional youth through Personal Transformation and through Intervention and Case Management Services. Eligible youth receive one-on-one case management that begins before leaving Juvenile Hall and continues for one year after release.


California Youth Outreach


Gang Mediation & Intervention Services

Provides city-wide outreach to gang-involved youth between the ages of 15-25 to intervene and provide assistance to leave the gang lifestyle and make direct referrals to appropriate services.


Community Action Partnership


Building Strong Families: Parents and Youth Together 

Linked approach of family development activities with youth and parents; integrating Project Safe and Padres Unidos programs. Provides a net of services for parenting education, parent leadership training and youth development strategies.


Salvation Army-Double Punches Boxing 


Youth Character & Fitness

Outreach to "at-risk" youth to intervene in the cycle of gang recruitment with focused activities and discipline-enchancing fitness development.


LifeWorks of Sonoma County

El Puente
(The Bridge)

Offers bilingual school programs, family counseling, and parent education for at-risk and gang-affiliated youth ages 8-19. El Puente helps youth develop self-esteem by teaching personal and interpersonal skills and cultivating their sense of family, school, and community that will help them discover their own value.


Social Advocates for Youth 

Clean Slate Tattoo Removal Program

Provides services to remove gang-related tattoos and requires all recipients to complete community service hours.


Social Advocates for Youth


Esperanza Resource Center

Provides services to help gang-involved youth and those at risk of gang involvement to engage in pro-social activities, get off probation, find employment, and decrease/cease drug use.


 Evaluation Reports

Final Evaluation Reports for CHOICE Grant Program

Cycle V
July 1, 2011 - June 30, 2012

Cycle IV
July 1, 2010 - June 30, 2011

Cycle III
July 1, 2009 - June 30, 2010

Cycle II
July 1, 2008 - June 30, 2009

Cycle I
December 1, 2006 - June 30, 2008