MISSION STATEMENT

We are committed to making Santa Rosa a safe place
to live, work and play.

 VISION
The Santa Rosa Police Department will be recognized as the
standard of excellence in policing.

• Internally, every employee will believe the Santa Rosa Police Department is a great place to work.
• The community will believe the Santa Rosa Police Department is a proactive, progressive and professional organization committed to making Santa Rosa a safe place to live, work and play.

VALUES
Values – Guiding principles that articulate the culture of an organization
(how we want to work together).

Positive Attitude

• It’s a choice
• It’s contagious
• It’s a manager’s responsibility
• Enthusiasm for coming to work
• Fun

Excellence and quality in all that we do

• Professional pride
• This is our product
• This is how we build our reputation
• Creativity and Innovation come into play

Accountability

• To each other
• To the organization
• To the profession
• To the community
• It starts with us

Integrity and ethical behavior

• Do the “right thing” at the right time
• Personal and professional pride
• It’s the core of everything we do

Clear direction

• All levels of management
• Shared responsibility for clarity
• With limited resources, this is a must

Team Work

• We are part of a system
• We need to know and understand our role in this system
• We are on the same team
• Hierarchical responsibility versus shared responsibility
• Achieving more through partnerships
• Collaboration:
  • With each other
  • With the community
  • With other Departments
  • With other agencies

Learning

• Status quo is not an option
• Must constantly be looking at ways of improving
• Individual and team roles
• Learning organization