Public/Private Partnerships

City of Santa Rosa \\ Departments \\ Economic Development & Housing \\ Redevelopment \\ Public/Private Partnerships

Grace Bros Site: Before and After Redevelopment

Redevelopment: Building a Better Community
Public/Private Partnerships

Community redevelopment is usually accomplished by forming a partnership of public and private enterprise. Public funds are used to lay the foundation and provide the pre-conditions that are necessary to make private investment feasible. Through the redevelopment process, a partnership of public and private efforts can join forces to bring new life to deteriorating areas.

The Redevelopment Agency’s goal is to provide the last remaining piece in the puzzle of a project that would achieve viability by the private sector with the elimination of an unusual obstacle or hurdle. Such “gap” funding can often make the difference between a project that stimulates new private investment in an area and further decline in property values and decay.

There are many examples of successful partnerships in Santa Rosa between the Agency and the private sector that have achieved economic viability and stimulated further investment.

The Agency, in partnership with Innkeepers Associates, transformed the contaminated former Grace Brothers Brewery site into the stunning Hyatt Vineyard Creek Hotel & Spa, a 4-star hotel with 155 rooms, spa, restaurant, and 21,000 square foot conference center in the heart of the City. The Agency has recently partnered with the Hugh Futrell Corporation to convert downtown's long-vacant AT&T Building into the vibrant Museum on the Square.

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