 SANTA ROSA ECONOMIC AND DEMOGRAPHIC PROFILE
The largest city between Portland and San Francisco, Santa Rosa serves a four county region as the hub for technology and entrepreneurial businesses, retail, banking and employment. Santa Rosa has a dynamic and well-balanced economy, anchored by strengths in tourism, high-tech manufacturing and retail. Residents enjoy a superb quality of life while employers benefit from a skilled workforce.
As the county seat, Santa Rosa is the heart of Sonoma County, one of the world's leading wine regions. The city is also home to the region's state and federal offices and to California's latest Welcome Center, where millions of visitors a year discover what residents already know:
Santa Rosa is the place to shop, dine, spend a long weekend or grow a business.
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 Santa Rosa is the County seat and center of trade, government, commerce and medical facilities for the North Bay area. The area surrounding Santa Rosa is home to over a hundred wineries and vineyards, and many beautiful parks and recreational facilities.
As county seat of Sonoma County, Santa Rosa has every attraction expected within a major city, with its symphony, performing arts center, theater productions, internationally-recognized restaurants and a healthy mix of businesses in the technological, retail, medical, agricultural and service sectors. Yet, while having a population of more than 150,000, Santa Rosa still retains the warmth and small-town feel of decades past with an extraordinary quality of life for its residents and visitors. This warm and friendly city, an urban blend of art and culture, food, wine and recreation, is the perfect location for families and all travelers to stay for a relaxing and adventurous vacation.
With fine schools that include a renowned junior college, a wealth of businesses and services, a nearly endless array of recreational opportunities and a superb climate in which to enjoy them, Santa Rosa is a combination of elements that create a vibrant community. Santa Rosa has gone to great lengths to provide visitors and friends with detailed map information of our area. Please take a moment to explore some of the magic that is Santa Rosa. |
| Local Population |
167,815 |
| Regional* Population |
483,878 |
| Average Household Size |
2.59 |
| Median Age |
36.7 |
| Home Ownership |
54.1% |
| Total Housing Units |
67,396 |
| Source: U.S. Census Bureau, 2010 Census, June 2012 |
* Sonoma County
| 19 years and under |
43,603 |
25.9% |
| 20-24 years |
11,596 |
6.9% |
| 25-34 years |
25,093 |
15.0% |
| 35-54 years |
44,638 |
26.6% |
| 55-74 years |
30,888 |
18.5% |
| 75+ years |
11,997 |
7.1% |
| Source: U.S. Census Bureau, 2010 Census, June 2012 |
| Hispanic or Latino (of any race): |
47,970 |
28.6% |
| Not Hispanic or Latino: |
|
|
| White alone |
100,126 |
59.7% |
| Black or African American alone |
3,660 |
2.2% |
| American Indian and Alaska Native alone |
1,511 |
0.9% |
| Asian alone |
8,521 |
5.1% |
| Native Hawaiian and Other Pacific Islander alone |
750 |
0.4% |
| Some other race alone |
356 |
0.2% |
| Two or more races |
4,921 |
2.9% |
| Source: U.S. Census Bureau, 2010 Census, June 2012 |
| Less than High School |
16,583 |
15.37% |
| High School Grad or Equivalent |
22,944 |
21.26% |
| Some College |
27,675 |
25.65% |
| Associate's Degree |
9,155 |
8.48% |
| Bachelor's Degree |
20,375 |
18.88% |
| Graduate Degree |
11,174 |
10.36% |
| Source: U.S. Census Bureau, 2006-2010 American Community Survey, June 2012 |
| $29,794 |
$59,326 |
$75,967 |
| Source: U.S. Census Bureau, 2006-2010 American Community Survey, June 2012 |
| Under $35,000 |
17,925 |
28.65% |
| $35,000-49,999 |
8,686 |
13.88% |
| $50,000-74,999 |
11,515 |
18.41% |
| $75,000-99,999 |
9,004 |
14.39% |
| $100,000 and over |
15,428 |
24.66% |
| Source: U.S. Census Bureau, 2006-2010 American Community Survey, June 2012 | |
The city of Santa Rosa benefits from a large laborshed area that encompasses most of Sonoma County and includes the cities of Rohnert Park and Petaluma. Santa Rosa's advantageous location near some of the nation's finest colleges and universities has resulted in a highly educated workforce. For further data, see the State of California Labor Market Information.
| April 2012 |
259,300 |
22,300 |
8.6% |
10.5% |
| 2011 Avg Annual |
257,300 |
25,100 |
9.8% |
11.7% |
| 2010 Avg Annual |
256,100 |
26,800 |
10.5% |
12.4% |
| 2009 Avg Annual |
256,500 |
24,700 |
9.6% |
11.3% |
| Source: State of California Employment Development Department, Labor Market Information Division, June 2012 |
Characteristics of the Labor Force: Construction and metal workers, food checkers, food processors and meat cutters are highly unionized. Approximately 27% of all Sonoma County employees belong to unions. Wage rates, extent of unionization, fringe benefits and related information for specific industries and job classifications may be obtained from the State Employment Development Department, 606 Healdsburg Avenue, Santa Rosa, CA 95401, 707-576-2021, or 800 Capital Mall, Sacramento, CA 95814, or visit www.edd.ca.gov. |
| Administrative Assistant |
19.88 |
28.71 |
Architecteral & Civil Drafters |
21.29 |
30.71 |
| Auto Mechanic |
14.71 |
27.58 |
Carpenter |
23.46 |
35.21 |
| Cashier |
9.39 |
16.42 |
Chemical Technician |
16.03 |
26.05 |
| Civil Engineer |
30.34 |
53.45 |
Computer Programmer |
26.02 |
48.69 |
| Construction Worker |
15.51 |
26.88 |
Customer Service Rep |
15.41 |
22.34 |
| Data Entry Operator |
12.72 |
19.65 |
Electronics Engineer |
37.07 |
57.89 |
| Electronics Technician |
27.60 |
37.15 |
File Clerk |
9.54 |
15.94 |
| Office Clerks, General |
11.97 |
18.25 |
Machinist |
18.23 |
32.87 |
| Maintenance Workers, Machinery |
14.43 |
18.50 |
Maintenance Worker |
15.88 |
26.02 |
| Materials Handler |
11.11 |
17.33 |
Mechanical Engineer |
33.63 |
54.53 |
| Medical Lab Tech |
17.96 |
27.29 |
Order Clerk |
14.12 |
19.19 |
| Painter |
17.33 |
25.95 |
Physical Therapist |
33.98 |
49.05 |
| Production Supervisor |
21.44 |
36.84 |
Registered Nurse |
36.14 |
50.02 |
| Retail Salesperson |
9.37 |
15.20 |
Secretary |
14.51 |
21.59 |
| Security Guard |
10.02 |
14.90 |
Shipping Clerk |
12.74 |
18.14 |
| Truck Driver, Light |
13.07 |
23.26 |
Truck Driver, Heavy |
18.18 |
25.12 |
| Welder |
17.25 |
24.45 |
|
|
|
| Source: State of California Employment Development Department, Current through 1st quarter 2012 |
Right To Work
The state of California has not adopted any Right to Work laws. A Right to Work law secures the right of employees to decide for themselves whether or not to join or financially support a union. However, employees who work in the rail or airline industries are not protected by a Right to Work law, and employees who work on a federal enclave may not be. |
| County of Sonoma |
Government |
5,260 |
| Kaiser Permanente |
Health Care |
2,209 |
| Santa Rosa Junior College |
Education |
2,019 |
| St. Joseph Health System |
Health Care |
1,818 |
| Santa Rosa City Schools |
Education |
1,740 |
| City of Santa Rosa |
Government |
1,270 |
| Medtronic CardioVascular |
Medical Devices |
960 |
| Sutter Medical Center of Santa Rosa |
Health Care |
857 |
| Amy's Kitchen |
Food Manufacturing |
850 |
| Agilent Technologies |
Electronics, Communications |
817 |
Sources: North Bay Business Journal Book of Lists 2009, Dun & Bradstreet, Press Democrat, Sonoma County Economic Development Board, SRJC, City of Santa Rosa
Note: Companies/organizations listed provide significant employment in Santa Rosa. Employment figures listed are estimates for Sonoma County based on the average of several sources. | |
| San Francisco, CA |
54.2 miles / south |
1 hour 8 minutes |
| San Jose, CA |
100.1 miles / south |
1 hour 39 minutes |
| Sacramento, CA |
104 miles / northeast |
1 hour 40 minutes |
| Los Angeles, CA |
427 miles / south |
6 hours |
| Portland, OR |
615 miles / north |
9 hours 30 minutes |
| Seattle, WA |
788.5 miles / north |
12 hours 33 minutes |
| Phoenix, AZ |
796.8 miles / southeast |
10 hours 59 minutes |
| Albuquerque, NM |
1,142 miles / southeast |
15 hours 38 minutes |
| Source: Randmcnally.com, June 2012 |
| San Francisco International (SFO) |
International |
67 miles |
Yes |
| Metropolitan Oakland International (OAK) |
International |
67 miles |
Yes |
| San Jose International (SJC) |
International |
105 miles |
Yes |
| Charles M. Schulz Sonoma County (STS) |
General Aviation |
8 miles |
Yes |
| Napa County Airport (APC) |
General Aviation |
42 miles |
Yes |
| Sources: Randmcnally.com; Flightwise.com, June 2012 |
| Port of Oakland |
59 miles |
20 deepwater berths. 35 container crates (including 31 Post-Panamax type). Foreign Trade Zone. Warehouses and intermodal facilities. Channel deepening project to be completed in 2007. Served by Interstate 80. |
| Port of Stockton |
132 miles |
Warehouse and storage handling facilities for both dry and liquid bulk materials. Facilities and equipment for containerized and breakbulk cargo. Tugs available. Convenient railway and interstate access. Customs services available, Foreign Trade Zone. Average low tide channel depth is 37 feet. Average high tide channel depth is 40 feet. |
| Port of Hueneme |
429 miles |
Serves fresh produce imports and exports, automobiles and forest products. Foreign Trade Zone. Intermodal and multi-modal facilities. Lauritzen cool refrigerated terminal. |
| Port of Los Angeles |
450 miles |
26 cargo terminals including dry and liquid bulk, container, breakbulk, omni facilities and a dedicated automobile terminal. Intermodal rail facilities. 13 acres of warehousing. |
| Port of Long Beach |
451 miles |
3,200 acres of land, 10 piers, 80 berths and 71 post-Panamax gantry cranes. Imports include machinery, electrical machinery, vehicles, toys and sports equipment, and bedding. Exports include machinery, plastic, electrical machinery, vehicles, and organic chemicals. |
| Sources: Port websites as of November, 2006 |
| Amtrak |
Main |
National |
Oakland |
| Union Pacific |
Main |
National |
Oakland |
| Northwestern Pacific |
Main |
Short |
Connection with Union Pacific at Brazos Junction/Lombard (Napa County) |
| Freight & Crate |
Santa Rosa |
Air, Ground, Ocean |
International/Domestic |
| Al Lewis |
Santa Rosa |
Common Carrier |
Northern CA |
| Expressway Transport |
Petaluma |
Long Haul |
|
| Butch Cameron |
Santa Rosa |
Bulk Wine Transport |
CA |
| V. Dolan |
Penngrove |
Landscape/Construction |
North Bay Area |
| Source: AT&T Yellow Pages, May 2006 |
| DHL |
4pm |
10am |
Next Day and/or Sat |
| FedEx |
4:30pm |
9am |
Next Day and/or Sat |
| UPS |
4:30pm |
9am |
Next Day and/or Sat |
| USPS |
6pm |
Noon |
Next Day and/or Sat |
| Source: Company Websites, January 2007 |
|
| Less than 15 minutes |
25,732 |
36.49% |
| 15 to 29 minutes |
26,581 |
37.69% |
| 30 to 44 minutes |
8,736 |
12.39% |
| 45 minutes and over |
9,478 |
13.44% |
| Source: U.S. Census Bureau, 2006-2010 American Community Survey, June 2012 | |
| Public Parks |
57 |
| Public Swimming Pools |
2 |
| Public Tennis Courts |
3 |
| Golf Courses |
6 |
| Cinemas |
3 |
| Public Libraries |
4 |
| Theatres |
2 |
| Symphonies |
1 |
| Orchestras |
1 |
| Museums/Galleries |
3 |
| Churches |
85 |
| 37 / 58 |
51 / 84 |
5.8 mph mean hourly / South |
30.58 inches |
167 feet |
73% |
| In Santa Rosa, temperature extremes are rare. Breezes off the Pacific Ocean keep the summers moderate, the winters mild, and the air quality clean and clear. |
| Sources: Santa Rosa Chamber of Commerce; Weatherreports.com |
| 2,589.4 |
484.8 |
| Source: FBI Uniform Crime Reports (UCR), June 2012 (2010 Data) |
| Sonoma County |
U.S.=100% / Sonoma County=127% |
| Source: Sonoma County Economic Development Board, Spring 2011 Local Economic Report |
| Apartments (2 bedroom) |
$1,266 |
| Source: Rentjungle.com, June 2012, (Figures for March 2012) | |
| Wells Fargo Center for the Arts |
The Wells Fargo Center presents more than 100 world-class performances annually and provides nationally recognized education programs for students and adults. The facility is available for community use for a variety of events, including as a home to the Santa Rosa Symphony. |
| Santa Rosa Symphony |
Santa Rosa Symphony's vision is to create one of the leading regional symphony orchestras in America, nationally recognized as a model of artistic excellence, fiscal vitality, and community engagement. |
| Actors' Theater for Children |
An adult community theater company, performing scripts based on classic children's literature, folklore, and mythology, as well as modern originals. These productions are meant to enhance cultural awareness and awaken a taste for theater in children in a fun and friendly environment. |
| Sonoma County Museum |
The Sonoma County Museum celebrates and interprets the region’s rich history, art, and culture by exhibiting and collecting relevant objects and artworks, by serving as a vital community gathering place, and by inspiring visitors with dynamic experiences that engage, educate, and enlighten. |
| Sixth Street Playhouse |
Sixth Street Playhouse is the home of Actors Theatre and Santa Rosa Players. |
| Infineon Raceway |
Infineon Raceway is located 30 minutes south of Santa Rosa and hosts several nationally televised events, including NASCAR NEXTEL Cup, National Hot Rod Association (NHRA) drag racing, the American Motorcycle Association (AMA) Superbike tour, and the IRL IndyCar Series. |
| AT&T Park |
AT&T Park, with its breathtaking views and classic design, received rave reviews throughout the country as one of the smash hits of 2000. The first privately financed ballpark in Major League Baseball since Dodger Stadium (1962), the Giants' new home features an inspiring nine-foot statue of America's greatest living ballplayer, Willie Mays, at the public entrance; home runs that splash into McCovey Cove (named after another Hall of Fame Willie); an 80-foot Coca-Cola bottle with playground slides and miniature AT&T Park behind left field that has become a magnet for kids of all of ages; and mass public transit that rivals any sports complex in the world. |
| Oracle Arena & O.co Coliseum |
The recently renovated Oracle Arena & O.co Coliseum host a spectrum of events in both the sporting and entertainment industries including concerts, circus, boxing, rodeos, religious speakers and ice shows. Currently the home of the Oakland A's, Oakland Raiders and Golden State Warriors. |
| HP Pavilion at San Jose |
The HP Pavilion at San Jose handles more than 90 sporting events annually including more than 40 San Jose Sharks regular season home hockey games, lacrosse, boxing, tennis, and Strikeforce. The building hosts 120 to 180 events every year -- including Olympic athletes, Grammy award-winners and a variety of family and children's favorites that account for more than 275 event days. |
| Annadel State Park |
The park located on the eastern edge of Santa Rosa offers miles of trails for hiking, mountain biking, and trail riding. |
| Point Reyes National Seashore |
From its thunderous ocean breakers crashing against rocky headlands and expansive sand beaches through its open grasslands to its brushy hillsides and forested ridges, visitors can discover over 1000 species of plants and animals. Home to several cultures over thousands of years, Point Reyes preserves a tapestry of stories and interactions of people. Point Reyes awaits your exploration. |
| Lake Sonoma |
Lake Sonoma is located in the beautiful coastal foothills and surrounded by Sonoma County vineyards and land rich in history. This provides the perfect setting for a wealth of recreation activities including fishing, hiking, horseback riding, boating and camping. | |
| Kaiser Permanente Medical Center |
401 Bicentennial Way
Santa Rosa, CA 95403 |
Kaiser Permanente is a unique system for the delivery of health care, using an integrated structure that allows the health plan, the hospital and the physicians & medical group to work together in a coordinated fashion for the benefit of the patient. |
| Santa Rosa Memorial Hospital |
1165 Montgomery Drive
Santa Rosa, CA 95405 |
Santa Rosa Memorial Hospital is a state-of-the-art, 192 bed acute care hospital providing a wide range of specialty services. A Level II Community Base Trauma Center based at Santa Rosa Memorial Hospital serves Sonoma and Mendocino County. |
| Sutter Medical Center |
3225 Chanate Road
Santa Rosa, CA 95404 |
Sutter Medical Center of Santa Rosa is a community based, not-for-profit hospital serving Sonoma County and surrounding communities. |
| Sutter Warrack Hospital |
2449 Summerfield Road
Santa Rosa, CA 95405 |
Sutter Warrack Hospital is a 69-bed, full-service acute care facility, fully licensed and accredited by the Joint Commission of Healthcare Organizations. | |
| Bellevue Union |
| Bellevue |
459 |
17.61 |
723 |
| Kawana |
348 |
18.58 |
744 |
| Meadow View |
434 |
19.34 |
779 |
| Taylor Mountain |
482 |
19.23 |
725 |
| Bennett Valley |
| Strawberry |
403 |
24.47 |
895 |
| Yulupa |
575 |
19.41 |
865 |
| Santa Rosa City Schools |
| Albert F. Biella |
528 |
19.96 |
767 |
| Brook Hill |
443 |
19.55 |
760 |
| Luther Burbank |
351 |
19.24 |
787 |
| Doyle Park |
230 |
16.93 |
714 |
| Hidden Valley |
675 |
22.11 |
910 |
| Helen Lehman |
523 |
21.71 |
778 |
| Abraham Lincoln |
366 |
16.22 |
739 |
| James Monroe |
456 |
18.04 |
770 |
| Proctor Terrace |
439 |
21.85 |
889 |
| Santa Rosa Charter for the Arts |
317 |
19.57 |
814 |
| Santa Rosa Charter |
189 |
18.01 |
860 |
| Steele Lane |
415 |
17.23 |
730 |
| Piner-Olivet Union |
| Olivet |
414 |
21.71 |
802 |
| Schaefer |
434 |
22.21 |
836 |
| Jack London |
351 |
23.54 |
815 |
| Mark West |
| Mark West |
411 |
20.46 |
844 |
| Riebli |
503 |
21.59 |
868 |
| San Miguel |
396 |
19.70 |
852 |
| Roseland |
| Roseland |
764 |
22.06 |
757 |
| Sheppard Accelerated |
780 |
23.51 |
801 |
| Rincon Valley |
| Austin Creek |
383 |
22.81 |
952 |
| Binkley |
377 |
23.31 |
866 |
| Madrone |
425 |
21.40 |
848 |
| Sequoia |
433 |
23.00 |
896 |
| Spring Creek Matanzas Charter |
236 |
18.76 |
838 |
| Village |
394 |
20.16 |
846 |
| Whited |
412 |
19.78 |
899 |
| Wright |
| Stevens |
531 |
20.27 |
856 |
| Wilson |
553 |
19.25 |
867 |
| Wright Charter |
462 |
18.95 |
784 |
| Comstock |
322 |
17.09 |
667 |
| Cook |
441 |
19.39 |
674 |
| Mark West Charter |
159 |
25.40 |
847 |
| Northwest Prep at Piner-Olivet |
148 |
19.55 |
621 |
| Piner-Olivet Charter |
217 |
25.00 |
812 |
| Rincon Valley |
855 |
20.15 |
908 |
| Rincon Valley Charter |
167 |
16.30 |
888 |
| Roseland Charter |
689 |
23.25 |
745 |
| Santa Rosa |
629 |
16.28 |
758 |
| Slater |
856 |
19.55 |
805 |
| Elsie Allen |
1,083 |
19.84 |
655 |
| Maria Carrillo |
1,587 |
20.99 |
849 |
| Montgomery |
1,745 |
19.08 |
770 |
| Piner |
1,054 |
17.32 |
689 |
| Santa Rosa |
1,996 |
19.62 |
798 |
| Sources: Sonoma County Office of Education, U.S. Department of Education, June 2012 | |
| Sonic.net |
Cable, DSL, e-commerce, Firewall, Frame relay, ISDN, OC3, Remote storage, Server colocation, T1, T3, VoIP |
| Vista Broadband Networks |
E-commerce, Firewall, Network consulting ,OC3, Remote storage, Server colocation, T1, T3, VoIP, WiMax, Wireless-fixed, Wireless-mobile (WIFI) |
|
CDS Wireless Inc. / CDS Enterprises |
DSL, Server colocation, VoIP, Web design, Wireless-fixed |
|
Net10 Internet Services |
E-commerce, Firewall, Internet training, Network consulting, Remote storage, Server colocation, Web design |
|
Integra Telecom of California |
DSL, Firewall, ISDN, Network consulting, OC3, Remote storage, Server colocation, T1, T3, VoIP |
|
Pacific Online |
DSL, Server colocation |
| AT&T |
Cable, DSL, e-commerce, Firewall, Frame relay, ISDN, Network consulting, OC3, Remote storage, Server colocation, T1, T3, VoIP, Web design, Wireless-fixed, Wireless-mobile (WIFI) |
| Source: North Bay Business Journal Book of Lists 2012 |
| Laguna Treatment Facility |
Tertiary-level |
22 mgd |
1.7 billion gallons |
Oakmont Treatment (Seasonal)
(Used to irrigate Oakmont Golf Course) |
|
.5 mgd |
|
| Source: City of Santa Rosa |
| Nearest Landfill |
Redwood Landfill, Novato, 25 miles |
| Landfill Capacity |
Projected to reach capacity in 2024 |
| Nearest Hazardous Waste Facility |
Central Disposal Site, 500 Mecham Road, 10 miles |
| Special Services |
Business, food, waste, composting |
| Source: Redwood Landfill EIR 2003, Sonoma County Waste Management Agency - recyclenow.org | |
| Permitted Use - Avg. time to permit |
4-8 weeks |
| Conditional Use - Avg. time to permit |
4-8 weeks |
| Zoning Change - Avg. time to permit |
6 months |
|
| Corporation Income or Bank and Corporation Franchise Tax |
Combined net income apportioned to California. |
8.84 percent |
Franchise Tax Board |
| Sales and Use Tax (state portion) |
Receipts from sales or lease of taxable items. |
7.25 percent |
California State Board of Equalization |
| Unemployment Insurance |
First $7,000 of wages per employee per year. |
1.5-6.2 percent |
Employment Development Department |
| Workers' Compensation Insurance |
Per $100 of payroll. |
Varies based on job classification, workplace safety record, and insurance carrier. |
Department of Insurance, Department of Industrial Relations |
| Personal Income Tax |
Taxable personal income. |
1.25-10.55 percent |
Franchise Tax Board |
| Disability Insurance (employee paid) |
Taxable wage limit for withholding of $90,669. |
1.2 percent |
Employment Development Department |
| Employment Training |
First $7,000 of wages per employee per year. |
0.1 percent |
Employment Development Department |
| Sources: California Investment Guide, California Employment Development Department, June 2012 | |
| North Bay Angels |
A forum for learning about and making early stage investment capital (seed capital) and advisory assistance (mentoring) available to entrepreneurial companies in the North Bay. |
| Pacific Venture Club |
Resources for Entrepreneurs, Financing Sources, Alliance Partners, and Service Providers |
| North Bay Growth & Innovation Forum |
A joint effort of the City of Santa Rosa, the Santa Rosa Chamber of Commerce and the North Bay Angels which seeks to enable local companies to grow by creating a larger pool of angel and private equity financing, and support a new economic infrastructure in the greater Santa Rosa area that provides economic stability. |
Building Industry Association
(707) 544-7100 |
A professional, non-profit association committed to promoting housing for people of all income levels and the production of quality homes. |
North Coast Builders Exchange
(707) 542-9502 |
A member-operated, not-for-profit association serving the Construction Industry in the California North Coast area (primarily Sonoma, Mendocino, and Lake Counties). |
Sonoma County Executives Association
(707) 578-0905 |
An organization of business owners and executives who have made a commitment to build a professional and profitable relationship with one another. |
| Professional Association of Sonoma County for Human Resources (PASCO) |
The mission of PASCO is to provide leadership for the human resources community, within Sonoma County and the surrounding North Bay Area, by promoting professional growth in the area of human resources management and providing an information network for members. |
|
| Santa Rosa Police Department |
1 |
1.2 |
Patrol Bureau, Traffic Bureau, Investigations Bureau, Communications Bureau, Records Bureau, Technical Team |
| Sources: Santa Rosa Police Department |
| Santa Rosa Fire Department |
11 |
Training & Safety, Emergency Medical Services, Suppression, Fire Inspection |
| Sources: Santa Rosa Fire Department | |
|
Rodgers - runs through Santa Rosa, Northern Hayward, Maacama, San Andreas |
|
Homeowners - California Earthquake Authority (CEA) policies are available exclusively through CEA participating insurance companies and are available when an existing residential insurance policy is in place. Participating insurance companies handle all servicing of the CEA policy including applications, renewals, billing, and claims.
Commercial - rate is 10% of building value, subject to minimum premium of $10,000 per location. Applicable deductible is 15%. Very limited number of commercial earthquake insurers. |
|
62% probability of a 6.7 or greater between 2003 - 2032 in the San Francisco Bay Region
27% probability of a 6.7 or greater on the Rodgers Fault between 2003 - 2032 |
|
Rodgers Fault - Magnitude 7.0 - $8,000,000,000
Rodgers + Northern Hayward Faults - Magnitude 7.1 - $20,000,000,000 |
|
California Seismic Safety Commission website:
www.seismic.ca.gov
California Earthquake Loss Reduction Plan, 2002-2006
US Geological Survey (USGS) website:
www.usgs.gov
Putting Down Roots in Earthquake Country | |
| Customized incentives are offered on a case-by-case basis. |
City of Santa Rosa Economic Sustainability Strategy
The Santa Rosa City Council adopted a Phase II Economic Development Strategic Plan in mid-2005; staff implemented the majority of the tactics. Due to the near-completeness of the Phase II Strategy in 2007, and because the national and local economy began to shift, the Council expressed support for a new Economic Sustainability Plan to address local economic concerns. At its May meeting, the Economic Development Subcommittee reviewed the proposed Sustainability Strategy and recommended Council approval. The Santa Rosa City Council formally approved the Sustainability Strategy on June 17, 2008. Read the Economic Sustainability Strategy here.
On May 4, 2010, the Santa Rosa City Council approved the adoption of aggressive augments to the Economic Sustainability Strategy and directed Community Development staff to proceed with proposing ordinance changes to codify the potential changes to development-related regulations. On July 20, 2010, the City adopted aggressive economic development augments to the Zoning Code in order to stimulate building, business development, and job growth during the economic downturn. | | | |
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