Santa Rosa will be the finish line for America’s largest and most prestigious professional cycling race. For the first time ever, the race will travel from south to north, starting in Escondido.

If you are employed downtown and need daily parking, a parking permit is the most cost-effective way to go! Permits allow you to avoid the risk of a citation as there are no time limits to worry about.

As part of a wide-ranging review of zoning and permitting policies to spur business growth, the City of Santa Rosa plans to try same-day permitting for simple commercial tenant improvements, possibly shortening a process that can take weeks.

The Downtown Program is holding a contest to increase our outreach to the community. Participants who get the most of their friends to "like" our Facebook page between 11/2 and 11/16 win great prizes!

In an effort to enhance downtown vibrancy, the City’s Economic Development Division is presenting a free community music event series in Courthouse Square that will occur one Saturday per month, July thru October, from 4-7pm.

Wine tasting is available for $20 per person with proceeds benefiting a local arts or culture non-profit organization.

The City is pleased to announce the newly enhanced “Shop Santa Rosa” program that offers Santa Rosa businesses the opportunity to share coupons, news stories, job openings, website links and social media feeds with residents and visitors alike.